<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>This Week in Vertical · Vertical Observer</title>
    <link>https://verticalobserver.com/newsletter/</link>
    <atom:link href="https://verticalobserver.com/newsletter/feed.xml" rel="self" type="application/rss+xml"/>
    <description>The weekly issue of Vertical Observer: every report on the microdrama business, with its basis and sources.</description>
    <language>en</language>
    <item>
      <title>This Week in Vertical — 12–18 October 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w42/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w42/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>Omdia finds men account for 54% of UK microdrama users. 10 reports, 12–18 October 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 5–11 October 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w41/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w41/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>COL Group drops its RMB 2.83bn share placement and its Hong Kong listing plan. 6 reports, 5–11 October 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 28 September – 4 October 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w40/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w40/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>COL Group proposes RMB 2.83bn A-share placement, partly for AI short-drama rights. 14 reports, 28 September – 4 October 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 21–27 September 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w39/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w39/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>SoonShot discloses user and subscription metrics, and a reported pre-Series A. 17 reports, 21–27 September 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 14–20 September 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w38/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w38/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>PineDrama passes 100m downloads with about 7m daily users, per Sensor Tower. 18 reports, 14–20 September 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 7–13 September 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w37/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w37/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>FlexTV owner Mega Matrix sets a 1-for-20 share consolidation from 15 September. 14 reports, 7–13 September 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 31 August – 6 September 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w36/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w36/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>French microdrama app Sweetz launches on iOS with over 1m euros in seed funding. 21 reports, 31 August – 6 September 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 24–30 August 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w35/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w35/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>COL Group short-drama revenue doubles as ReelShort stays outside its consolidated accounts. 7 reports, 24–30 August 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 17–23 August 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w34/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w34/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>Kuaishou reports short-play supply up more than fivefold since January. 6 reports, 17–23 August 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 10–16 August 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w33/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w33/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>China Literature books RMB430m from short drama and says reading revenue shifted to it. 3 reports, 10–16 August 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 3–9 August 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w32/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w32/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>Film producer Ambitious Entertainment files to list, naming micro-drama in its strategy. 14 reports, 3–9 August 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 27 July – 2 August 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w31/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w31/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>Capital flows to Chinese AI video while Western microdrama rounds stay small. 19 reports, 27 July – 2 August 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 20–26 July 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w30/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w30/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>Holywater report puts vertical drama at $4bn outside China in 2026. 8 reports, 20–26 July 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 13–19 July 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w29/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w29/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>DataEye counts 221,900 AI dramas in H1, 0.47% past 100m views. 13 reports, 13–19 July 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 6–12 July 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w28/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w28/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>Character.AI enters microdrama with c.ai Series. 3 reports, 6–12 July 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 29 June – 5 July 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w27/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w27/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>Higgsfield AI in talks for $300-500m at a $5bn pre-money valuation. 17 reports, 29 June – 5 July 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 15–21 June 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w25/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w25/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>Vertical microseries enter cinema pre-shows via aTwist and National CineMedia. 1 report, 15–21 June 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 25–31 May 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w22/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w22/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>SAG-AFTRA and the studios add an unpublished sideletter covering vertical programs. 1 report, 25–31 May 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 11–17 May 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w20/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w20/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>Sensor Tower acquired app-intelligence rival AppMagic in May. 1 report, 11–17 May 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 4–10 May 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w19/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w19/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>Mansa&#x27;s microdrama arm filed a $2m offering, half of it sold to one investor. 1 report, 4–10 May 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 13–19 April 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w16/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w16/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>FlexTV owner Mega Matrix reports revenue down 28% and a net loss larger than sales. 1 report, 13–19 April 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 6–12 April 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w15/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w15/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>COL Group executive puts microdrama marketing above $1m against $150k-250k production. 1 report, 6–12 April 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 16–22 March 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w12/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w12/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>iQIYI&#x27;s annual report puts its micro-drama library near 20,000 titles. 1 report, 16–22 March 2026.</description>
    </item>
    <item>
      <title>This Week in Vertical — 9–15 February 2026</title>
      <link>https://verticalobserver.com/newsletter/2026-w07/</link>
      <guid isPermaLink="true">https://verticalobserver.com/newsletter/2026-w07/</guid>
      <pubDate>Fri, 23 Oct 2026 14:41:03 +0000</pubDate>
      <description>The9 signs Chengdu Lumosi for AI short drama built on TVB&#x27;s The Greed of Man. 1 report, 9–15 February 2026.</description>
    </item>
  </channel>
</rss>
