Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Production / IP

Production clusters (Xi'an, Hengdian)

Key facts

Origin
China
Headquarters
Xi'an and Hengdian, China
Category
Production / IP

Chinese duanju production concentrates in two clusters. Xi'an, styled the capital of short drama (短剧之都), accounts for about 60% of national output, while Hengdian, the country's main studio town, is known as the vertical studio (竖店). State media and press put the number of crews at 4,016 in 2025, up 237%.

Reported figures

MetricFigureBasisSource
Output4,016 crews in 2025, +237%officialstate media

Profile

Content
Xi'an, styled the capital of short drama (短剧之都), accounts for about 60% of Chinese output; Hengdian is known as the vertical studio (竖店).