Tobias Jaeger
Editor, Vertical Observer

Tobias Jaeger is the editor of Vertical Observer, which he also built. He works as a fractional and interim chief financial officer and deal adviser for IP-heavy growth companies in media and entertainment, MedTech and life sciences, cyber and defence, and technology, and has held C-level finance roles for more than 15 years.
In media, he has been chief financial officer of a creative IP studio in London and of a film production company in Los Angeles, and interim CFO of a video-on-demand platform in Cologne. Before that he was managing partner and global M&A lead at a boutique M&A firm in London.
He created and hosts Media CFO, a podcast launched in April 2019 about finance, dealmaking and business affairs in the entertainment industry, and curates the Global Entertainment Index, a benchmark of listed media and entertainment companies. He teaches executive education on operational risk, resilience and cybersecurity at the Amsterdam Institute of Finance and the New York Institute of Finance. He holds a BSc in International Business from Maastricht University and is a native speaker of English and German.
Expertise
- Media and entertainment finance
- Corporate finance and financial planning
- Fundraising and deal structuring
- Mergers and acquisitions
- Financial modelling
- Intellectual property monetisation
- Financial statements under US GAAP, UK GAAP, German HGB and IFRS
- Negotiation
- Operational risk and resilience
Pages he edits
Guides, data tables and the regulation tracker are edited by Tobias Jaeger. Daily reports and company profiles are compiled by Vertical Observer with AI-assisted tools and corrected on the record.
Guides
- AI microdramas: who uses generative AI, and the rules that apply
- China's microdrama rules: NRTA Order No. 16 and the filing regime
- China's short drama (短剧) industry: size, platforms and producers
- How do microdrama apps make money?
- How much does a microdrama cost to make?
- India's microdrama market: size, apps and funding
- Microdrama funding tracker: vertical drama investment rounds
- Microdrama market size 2026: the main estimates compared
- Microdrama statistics 2026: sourced, dated figures
- Microdrama vs vertical drama vs short drama: the terms explained
- Microdramas in Europe: audiences, players and rules, market by market
- Microdramas in Germany: audience, apps, producers and regulation
- Microdramas on Peacock, Disney+, TikTok, YouTube and Netflix
- ReelShort vs DramaBox: revenue, downloads and ownership
- Top short drama apps by revenue and downloads
- What is a vertical drama (microdrama)?
- Who owns ReelShort, DramaBox and the other microdrama apps?
- Who watches microdramas?
- Why are microdramas popular? What the data shows
Data tables
- Microdrama market data: estimates by vendor
- Microdrama app ranking data by vendor and measure
- Microdrama data by country: users and revenue share
- Microdrama funding data: rounds and deals
- Europe microdrama data, country by country
- Sources for microdrama market figures
- Microdrama filings data: company, legal, regulatory
Regulation tracker
- EU KIDS Act (proposed Regulation, COM(2026) 681 final)
- EU AI Act, Article 50 (transparency obligations for AI-generated content)
- EU Digital Services Act
- EU Digital Fairness Act (proposed)
- Jugendmedienschutz-Staatsvertrag (JMStV), Germany's youth media protection treaty
- MedienInvestVG (federal investment obligation for audiovisual services), draft
- German supervision of AI Act transparency (KI-MIG; Bundesnetzagentur and the Landesmedienanstalten)
- Germany, cancellation button and auto-renewal limits for online consumer contracts (sections 312k and 309 no. 9 BGB)
- China, NRTA Order No. 16 — Measures for the Administration of Micro Short Drama Development (微短剧发展管理办法)
- China, NRTA filing review tiers and the AI micro short drama classification notice
- China, draft State Council Provisions on Safeguarding Minors' Healthy and Safe Use of the Internet (国务院关于保障未成年人健康安全使用网络的规定(征求意见稿))
- Digital Markets, Competition and Consumers Act 2024: subscription contracts (Part 4, Chapter 2) and CMA direct consumer enforcement (DMCC Act)
- Online Safety Act 2023 (OSA)
- Media Act 2024: Tier 1 on-demand programme services (Communications Act 2003, Part 4A)
- Restore Online Shoppers' Confidence Act (ROSCA), 15 U.S.C. §§ 8401–8405, and the FTC Negative Option Rule (16 CFR Part 425)
- California Automatic Renewal Law (Business and Professions Code §§ 17600–17606), as amended by AB 2863
- Children's Online Privacy Protection Rule (16 CFR Part 312), as amended in 2025 (COPPA Rule)
- US state App Store Accountability Acts: Texas (SB 2420), Utah (SB 142 as amended by HB 498), Louisiana (Act 185 of 2026) and Alabama (Act 2026-59)