Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Data

Microdrama app ranking data by vendor and measure

Rank positions depend on the vendor and on the measure. Download ranks and revenue ranks diverge, and are listed separately.

Download as CSV 13 rows

Rank / scopeApp(s)FigurePeriodMeasureVendorBasis
ConcentrationDramaBox + ShortMax + ReelShort76% of all category downloadsFY2024App-store downloadsSensor Towerestimate
#1 (downloads)DramaBox212–228M; #6 of all streaming appsFY2025DownloadsSensor Tower / DataEyeestimate
#2 (downloads)ReelShort186–190MFY2025DownloadsDataEyeestimate
#1 (downloads)DramaReels (Skywork) / NetShort risingDramaReels +106% MoM to #1; NetShort +76.8% to #2Jan–Apr 2026DownloadsInsightrackrestimate
risingPineDrama (ByteDance)17.6–17.8M in about 30 days (analyst estimate)~Apr 2026DownloadsSensor Towerestimate
category (revenue)All microdrama$1.45B user spend (16× YoY)FY2024App-store IAPSensor Towerestimate
#1 (revenue)ReelShort~$400M grossFY2024Gross revenueSensor Tower / Media Partners Asiaestimate
#2 (revenue)DramaBox~$323M revenueFY2024RevenueDiandian / Media Partners Asiaestimate
#1 / #2 (revenue)ReelShort $130M / DramaBox $120Mtogether ~36% of ~$700M quarterQ1 2025App-store IAPSensor Towerestimate
Top-3 (revenue)DramaBox $95M · ReelShort $92M · NetShort $52M—Q1 2026Ex-China Android IAPNaavik (Sensor Tower)estimate
category (revenue)All microdrama$2.98B IAP (+115%)FY2025App-store IAPSensor Towerestimate
Top-10 (downloads)FreeReels · ReelShort · NetShort · DramaBox · Melolo · Story TV · Dramawave · Kuku TV · QuickTV · GoodShortglobal download rankQ1 2026App-store downloadsSensor Tower (via Adjust)estimate
Top-10 (revenue)DramaBox · ReelShort · NetShort · Dramawave · GoodShort · ShortMax · FlickReels · My Drama · StardustTV · FlareFlowglobal revenue rankQ1 2026IAP revenueSensor Tower (via Adjust)estimate

Correction

: Two quarterly revenue figures of $130m and $120m were given as about 70% of a quarter of about $700m. They are about 36%.