FreeReels
Key facts
- Operator / parent
- Kunlun Tech (昆仑万维), SZSE 300418
- Origin
- China
- Headquarters
- Beijing
- Launched
- December 2024
- Category
- App · Global (China-origin)
FreeReels is the free, advertising-funded microdrama app of the Shenzhen-listed Kunlun Tech, launched in December 2024 alongside the company's paid app DramaWave. It concentrates on South-East Asia, chiefly Indonesia and the Philippines, and on Latin America. Kunlun reports its revenue and users together with DramaWave rather than separately. Some research vendors list the app as DramaReels.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | Reported combined with DramaWave; not broken out. | no basis given | — |
| Downloads | more than 100m cumulative by Q1 2026; first among free apps by downloads. DataEye's H1 2026 leaderboard puts it above 218m, and the two vendors' counts are not reconciled | estimate | Sensor Tower |
| Daily active users | counted within the 80m reported jointly with DramaWave; more than one hour a day per user | company | Kunlun Tech |
Profile
- Markets
- South-East Asia-led, chiefly Indonesia and the Philippines, plus Latin America.
- Content
- Free, advertising-funded sibling funnel to DramaWave.
- Genres
- Romance, family.
- Monetisation
- Free with in-app advertising.