Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

App · Global (China-origin)

99TV

Key facts

Operator / parent
Jiuzhou Culture (九州文化), sibling to ShortMax; store entity 99TVShorts inc
Origin
China
Headquarters
Jiaxing, China
Launched
2023-24
Category
App · Global (China-origin)

99TV was the South-East Asian sibling app to ShortMax, run by the same Chinese producer, Jiuzhou Culture, and carrying the same catalogue. It sold coins and advertising, and Jiuzhou reported its downloads and users bundled with ShortMax. It has been delisted from Google Play since 4 August 2025.

Reported figures

MetricFigureBasisSource
RevenueBundled with ShortMax; not broken out.no basis given—
Downloadsreported bundled with ShortMax at about 120m cumulative and about 6m daily active userscompanyJiuzhou Culture

Profile

Markets
South-East Asia.
Content
Same catalogue as ShortMax.
Genres
Romance, CEO.
Monetisation
Coins and in-app purchases plus advertising.
Profitability
Not profitable at group level.