Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

App · Global (China-origin)

FlareFlow

Key facts

Operator / parent
COL Group (中文在线), SZSE 300364; in-house and consolidated
Origin
China
Headquarters
Beijing (COL Group)
Launched
April 2025
Category
App · Global (China-origin)

FlareFlow is COL Group's in-house microdrama app, built around AI-generated content produced with the company's XiaoYao and FlareFlash tools. It runs in more than 200 markets, including Germany, Australia and Canada, and in 14 or more languages. COL presents it as its main growth product; it carried about 70% of the group's FY2025 loss. COL's half-year report shows it with a net profit of RMB 152.4m on revenue of RMB 252.7m in the first half of 2026. At the APOS conference in June 2026 it was announced that Neymar had licensed his AI likeness to FlareFlow for microdramas tied to the World Cup.

FlareFlow revenue and key figures

Reported revenue: CNY 350m (about $48m) in FY2025 (official, COL Group filing)

MetricFigureBasisSource
RevenueCNY 350m (about $48m) in FY2025officialCOL Group filing
Usersmore than 52m cumulative registered users at 30 June 2026, per COL Group's half-year report; earlier, more than 33m cumulative and more than 19m downloads (October 2025)no basis given—
Daily active usersabout 600k in Q3 2025estimatethird-party estimate

Profile

Markets
More than 200 markets, including Germany, Australia and Canada, and 14 or more languages.
Content
Heavy AI-generated content using the XiaoYao and FlareFlash tools; AI and manga dramas.
Genres
Romance, family, revenge, child-lead (萌娃).
Monetisation
Coins and in-app purchases.
Profitability
Profitable in the first half of 2026: net profit of RMB 152.4m on revenue of RMB 252.7m, with net assets of minus RMB 305.2m at 30 June 2026, per COL Group's half-year report. FY2025 net loss of more than CNY 470m, about 70% of COL Group's loss, per official filings.

Update

: The profile described FlareFlow as not profitable. COL Group's half-year report shows a net profit of RMB 152.4m on revenue of RMB 252.7m in the first half of 2026, with negative net assets.