NetShort
Key facts
- Operator / parent
- Maiya Culture (麦芽传媒), Chongqing; app entity Netstory Pte (Singapore)
- Origin
- China
- Headquarters
- Chongqing, China
- Launched
- July 2024
- Category
- App · Global (China-origin)
NetShort is a vertical-drama app from the Chongqing producer Maiya Culture, operated through a Singapore entity. It localises translated titles with an in-house engine called Yinghuo running on Alibaba Cloud, and sells coins, subscriptions and in-app advertising through Pangle. Naavik put Q1 2026 revenue at $52m on Android in-app purchases outside China, third in the category. It was among the fastest-rising apps in the field in 2026.
NetShort revenue and key figures
Reported revenue: $52m in Q1 2026, Android in-app purchases outside China, third in the category (estimate, Naavik)
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | $52m in Q1 2026, Android in-app purchases outside China, third in the category | estimate | Naavik |
| Revenue | about $19.4m in March 2026 | estimate | third-party estimate |
| Downloads | more than 130m cumulative (April 2026); second by downloads in some months | no basis given | — |
| Funding | Described as self-funded. | company | NetShort |
Profile
- Markets
- More than 40 markets, including the United States, Brazil, Turkey and Indonesia.
- Content
- AI-localised translations moving towards originals, using the in-house Yinghuo engine on Alibaba Cloud.
- Genres
- CEO romance, werewolf, revenge.
- Monetisation
- Coin in-app purchases, subscription and in-app advertising through Pangle.
- Profitability
- Not disclosed.
People
- He Yunchang (何云长) — Founder and Chairman, Chongqing Maiya (麦芽传媒), established 2015; member of the Chongqing CPPCC