Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

App · Global (China-origin)

GoodShort

Key facts

Operator / parent
New Reading Era (新阅时代), part of the GoodNovel group; app entity registered in Singapore
Origin
China
Headquarters
Beijing
Launched
June 2023; entered China in November 2025
Category
App · Global (China-origin)

GoodShort is a vertical-drama app from New Reading Era, the Beijing company behind the GoodNovel web-fiction platform. It converts web-novel IP into AI-translated titles and originals in 14 languages, monetised through coins, ad-supported unlocks and a VIP tier. Third-party estimates put in-app purchase revenue at about $104m in the first half of 2025, third in the category. The United States supplies about 66% of revenue.

GoodShort revenue and key figures

Reported revenue: about $104m in H1 2025, third in the category (estimate, third-party estimate)

MetricFigureBasisSource
In-app purchase revenueabout $104m in H1 2025, third in the categoryestimatethird-party estimate
Revenueabout $17.2m in June 2025estimatethird-party estimate
Downloadsabout 55m cumulative (November 2025)estimatethird-party estimate
Daily active users500k+, from a single sourceestimatethird-party estimate

Profile

Markets
United States about 66% of revenue, plus Europe, South Korea, South-East Asia and Brazil; 14 languages.
Content
Hybrid of AI-translated titles and originals, built on web-novel IP.
Genres
Urban romance, live-in son-in-law (赘婿), miracle doctor, CEO.
Monetisation
Coins and in-app purchases, ad-supported unlocks and VIP tiers at $5.99-19.99 a week.
Profitability
Not disclosed.

People

  • Cheng Xiaosen (程小森) — Founder and General Manager, Beijing New Reading Era (新阅时代), GoodNovel group, established 2020

Sources