Melolo
Key facts
- Operator / parent
- ByteDance, through Poligon (Singapore). No separate executive has been named for the unit.
- Origin
- China
- Headquarters
- Singapore (ByteDance)
- Launched
- November 2024
- Category
- Established media and tech
Melolo is ByteDance's overseas free-drama app, run from Singapore through its Poligon subsidiary and aimed at South-East Asia: Indonesia, the Philippines, Vietnam and Thailand. It carries originals and partner-supplied titles localised for the region, free with advertising and coins plus a $15 weekly pass. Third-party data put user growth at 102% month on month in September 2025 and viewing at about 78 minutes a day in Indonesia.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Users | +102% month on month in September 2025 | estimate | third-party estimate |
| Time spent | about 78 min/day in Indonesia | estimate | third-party estimate |
Profile
- Markets
- South-East Asia: Indonesia, the Philippines, Vietnam and Thailand.
- Content
- A microdrama app, the most developed big-tech entry in the category.
- Genres
- Originals and partner-supplied titles, localised for South-East Asia.
- Monetisation
- Free with advertising and coins, plus a $15 weekly pass.
People
- Liang Rubo (梁汝波) — CEO, ByteDance
- Zhang Yiming — Founder, ByteDance