Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Established media and tech

Netflix Clips

Key facts

Operator / parent
Netflix (NFLX)
Origin
United States
Headquarters
Los Gatos, United States
Launched
30 April 2026
Category
Established media and tech

Clips is Netflix's vertical discovery feed, launched on 30 April 2026 in nine markets. It carries repurposed catalogue clips rather than microdrama, and monetises indirectly; Netflix added vertical advertising in May 2026.

Profile

Markets
Nine markets.
Content
A discovery feed of repurposed catalogue clips, not microdrama.
Genres
Repurposed catalogue clips.
Monetisation
Indirect; vertical advertising added in May 2026.

People

  • Ted Sarandos — Co-CEO
  • Greg Peters — Co-CEO; leads product and technology and owns short-form features
  • Reed Hastings — Executive Chairman and co-founder

Sources