RTVE — Playz (vertical app)
Key facts
- Operator / parent
- Corporación RTVE
- Origin
- Spain
- Headquarters
- Madrid, Spain
- Launched
- Conversion of Playz into a vertical app announced December 2025; first microdrama 'Estúpido Cupido' in 2026
- Category
- Established media and tech
The Spanish public broadcaster RTVE announced in December 2025 that it would convert its youth platform Playz into a vertical video app, which it described as fully adapted to Gen Z. Its first vertical microdrama, 'Estúpido Cupido', is a romcom set in a boarding school, running in one- to three-minute episodes and produced by Kokoro Content with a cast of Spanish TikTok and content creators: Sergio Bueno, Ricard García, Dafne and Allen Vicente, YosoyAnix and Pablo Triviño. Playz had carried earlier vertical fiction, 'Una nochevieja inolvidable' in 2019 and 'Circular' in 2020. C21Media reports that Spain remains nascent, with Atresmedia, Mediaset España and Banijay Iberia also developing vertical microdrama.
Profile
- Markets
- Spain
- Content
- Conversion of the youth platform Playz into a vertical video app; first vertical microdrama 'Estúpido Cupido', one- to three-minute episodes, produced by Kokoro Content.
- Genres
- Romcom and youth vertical fiction
- Monetisation
- Public-broadcaster platform; commercial model not disclosed
- Backers
- Corporación RTVE (public funding)
People
- Kokoro Content — Producer, 'Estúpido Cupido'