S4C
Key facts
- Operator / parent
- Welsh-language public service broadcaster
- Origin
- United Kingdom (Wales)
- Headquarters
- Carmarthen, Wales
- Launched
- Vertical drama from 2025-26
- Category
- Established media and tech
S4C is the Welsh-language public service broadcaster. It has commissioned two vertical dramas, both from the independent producer Mojo Productions, and publishes them on the TikTok channel of its youth brand Hansh rather than through an app of its own. Yr Alwad, described by the broadcaster as the first Welsh-language vertical series, was nominated at the National Film Awards for Best Vertical Series and at the Broadcast Digital Awards for Best Short-Form Scripted. Signal, a 60-episode romance, was announced by S4C on 22 July 2026. S4C has published no audience figures for either title.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Vertical commissions | two — Yr Alwad and Signal (60 episodes) | reported | S4C press release, 22 July 2026 |
| Awards recognition | Yr Alwad nominated: National Film Awards, Best Vertical Series; Broadcast Digital Awards, Best Short-Form Scripted | reported | S4C press release, 22 July 2026 |
| Audience | not disclosed; S4C has published no reach figures for Yr Alwad | no basis given | — |
Profile
- Markets
- Wales; Welsh-language audiences. Distribution through TikTok.
- Content
- Commissioned Welsh-language vertical drama; episodes of a few minutes in swipe format.
- Genres
- Romance, youth drama.
- Monetisation
- None direct. Publicly funded; titles are free to view on TikTok with no coin or in-app purchase layer.
- Profitability
- Not applicable; public broadcaster.
- Backers
- Public funding.
People
- Guto Rhun, commissioner for young audiences
- Llion Iwan, chief content officer.