Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Established media and tech

Vidio

Key facts

Operator / parent
Emtek (PT Elang Mahkota Teknologi Tbk, IDX: EMTK), through Surya Citra Media
Origin
Indonesia
Headquarters
Jakarta, Indonesia
Launched
Short-drama section live by August 2026
Category
Established media and tech

Vidio is Indonesia's largest domestic streaming service, owned by the Emtek group. Its in-app short-drama section was live by 9 August 2026, carrying around 51 Indonesian-original microdrama titles, according to an Internet Archive capture of that date. On 26 August 2026 Vidio and ReelShort announced a partnership placing ReelShort titles inside Vidio's premium packages from 1 September. It is ReelShort's first platform partnership in Indonesia. The joint announcement cites more than 200 titles dubbed into Bahasa Indonesia; Vidio's own blog post of 27 August refers to thousands of episodes and gives no title count. Co-productions with Indonesian production houses were announced without names attached.

Reported figures

MetricFigureBasisSource
Indonesian-original microdrama titles in the short-drama sectionaround 51 as at 9 August 2026reportedInternet Archive capture 20260809222237 of vidio.com/categories/short-drama
ReelShort titles dubbed into Bahasa Indonesia at launchmore than 200 claimed in the joint announcement; Vidio's own blog refers to thousands of episodes and gives no title countcompanyCompany disclosure
ReelShort availability date1 September 2026, inside existing premium packagescompanyCompany disclosure
Subscribers, revenue, short-drama usagenot disclosedno basis given—

Profile

Markets
Indonesia.
Content
A short-drama section within the main streaming app, combining Indonesian originals with licensed ReelShort titles dubbed into Bahasa Indonesia.
Genres
Romance, revenge and family drama in the licensed catalogue.
Monetisation
Bundled into existing premium subscription packages: TV Extra, Platinum, Platinum Extra, Ultimate Mobile and Ultimate All Screen. No separate coin or unlock layer is disclosed.
Profitability
Not disclosed.
Backers
Emtek group. The ReelShort arrangement was brokered by AR Global Media Network, which trades as AR Asia Productions.

People

  • Sutanto Hartono, chief executive, quoted in the joint announcement.

Sources