Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Established media and tech

Disney+ Verts

Key facts

Operator / parent
Walt Disney (DIS)
Origin
United States
Headquarters
Burbank, United States
Launched
12 March 2026
Category
Established media and tech

Verts is a vertical discovery feed inside Disney+, launched on 12 March 2026 in the United States. It shows repurposed catalogue clips rather than microdrama, and monetises indirectly through engagement with the main service. It was announced under Bob Iger, who was succeeded as chief executive by Josh D'Amaro on 18 March 2026.

Profile

Markets
United States.
Content
A discovery feed of repurposed catalogue clips, not microdrama.
Genres
Repurposed catalogue clips.
Monetisation
Indirect.

People

  • Josh D'Amaro — CEO, The Walt Disney Company, effective 18 March 2026
  • Bob Iger — Predecessor as CEO, now senior adviser; Verts was announced under Iger

Sources