Microdrama background and reference

What the vertical-drama category is, how large it is on the available evidence, and where the numbers disagree. Standing reference, revised as new measurement is published.

• Microdrama industry overview: growth, China, unit economics

  Vertical microdrama is a fast-growing mobile video category that remains concentrated in China and unproven on profitability outside Asia.

• Microdrama app leaderboards: revenue and installs
• Who measures the microdrama market