Who measures the microdrama market
Figures here are attributed to the organisation that produced them. These are the recurring ones, and what each measures.
| Vendor | What it measures |
|---|---|
| Omdia (opens in a new tab) | Research firm. Source of the China-inclusive global revenue forecast, the China revenue share, and the country-level monthly active user estimates used here. |
| Media Partners Asia (opens in a new tab) | Research firm covering Asian media. Source of the ex-China market size and growth forecast. Its stated model inputs include regulatory filings, so agreement between an MPA figure and a company filing is not independent corroboration. |
| Sensor Tower (opens in a new tab) | App-store intelligence. Measures downloads and consumer spend inside the app stores, and the country revenue and download rankings derived from them. |
| Adjust and Sensor Tower (opens in a new tab) | Mobile attribution and app-intelligence data behind the time-spent and install-growth comparisons, as published by ppc.land. |
| Naavik (opens in a new tab) | Analyst newsletter covering games and interactive media. Publishes unit-economics analysis of the microdrama category and the gap between volume and value. |
| DataEye (opens in a new tab) | Chinese app and advertising data provider. One of the sources behind the install estimates in the download leaderboard. |
| Diandian (opens in a new tab) | Chinese app-market data provider. No figure on this page is drawn from it. |
| Insightrackr (opens in a new tab) | Publishes periodic rankings of the top short-drama apps. |
| CNSA (opens in a new tab) | Chinese online-audiovisual industry association. Publishes white papers on the micro-short-drama sector. |
| NRTA (opens in a new tab) | China's national radio and television regulator. Publishes government briefings and rules governing micro-short drama. |
| Xinhua (opens in a new tab) | Chinese state news agency. Carries official announcements relating to the sector. |
| GECA (opens in a new tab) | Spanish audiovisual research. Cited on the Spanish-language microdrama market via Audiovisual451. |
| GAME Verband (opens in a new tab) | The German games industry association. Publishes German games market data, including mobile in-app spending and player counts. |
| AGF, published by DWDL (opens in a new tab) | AGF measures television and streaming use in Germany; DWDL publishes the resulting streaming rankings, including title-level hours. |
| Variety (opens in a new tab) | US trade outlet. Its MIP London reporting is the source for platform executives' account of marketing as a share of budget. |
| TheWrap (opens in a new tab) | US trade outlet. Explanatory coverage of the vertical short-drama business. |
| SEC filings (opens in a new tab) | The US Securities and Exchange Commission's filing archive. Source of the filed US company disclosures cited on the site. The filings behind some other revenue figures marked official are not named. |
| Real Reel (opens in a new tab) | Sector site covering short-drama industry news. No figure on this page is drawn from it. |