This Week in Vertical, the microdrama newsletter
A free weekly email from Vertical Observer: every report on the vertical-drama and microdrama business published here that week, each labelled with the basis it rests on and linked to its sources, with the week's entries in the regulation tracker.
- One issue a week, covering Monday to Sunday. A week with no reports has no issue.
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Latest issue: 12–18 October 2026
The lead
- Omdia finds men account for 54% of UK microdrama users
Omdia's consumer research puts men at 54% of UK microdrama users, against an even split in the US and a female majority in Spain and Brazil.
- Orange brings ReelShort to Max it TV in 17 African and Middle Eastern markets
Orange Middle East and Africa signed a multi-year deal with ReelShort's parent Crazy Maple Studio. Four markets launch in 2026, with access through a dedicated mobile data bundle.
- TikTok and Made By Us Studios set creator-led microseries slate
TikTok and Made By Us Studios announced a slate of creator-led microseries for TikTok and its PineDrama app, opening with titles from Hannah Stocking and Adam Rose. No financial terms were disclosed.
All issues
- 12–18 October 2026 10 reports, archive
- 5–11 October 2026 6 reports, archive
- 28 September – 4 October 2026 14 reports, archive
- 21–27 September 2026 17 reports, archive
- 14–20 September 2026 18 reports, archive
- 7–13 September 2026 14 reports, archive
- 31 August – 6 September 2026 21 reports, archive
- 24–30 August 2026 7 reports, archive
- 17–23 August 2026 6 reports, archive
- 10–16 August 2026 3 reports, archive
- 3–9 August 2026 14 reports, archive
- 27 July – 2 August 2026 19 reports, archive
- 20–26 July 2026 8 reports, archive
- 13–19 July 2026 13 reports, archive
- 6–12 July 2026 3 reports, archive
- 29 June – 5 July 2026 17 reports, archive
- 15–21 June 2026 1 report, archive
- 25–31 May 2026 1 report, archive
- 11–17 May 2026 1 report, archive
- 4–10 May 2026 1 report, archive
- 13–19 April 2026 1 report, archive
- 6–12 April 2026 1 report, archive
- 16–22 March 2026 1 report, archive
- 9–15 February 2026 1 report, archive