This Week in Vertical Issue 2026-w25
This Week in Vertical — 15–21 June 2026
1 report on the vertical-drama business dated 15–21 June 2026, each labelled with the basis it rests on and linked to its sources.
The lead
- Vertical microseries enter cinema pre-shows via aTwist and National CineMedia
The arrangement places vertical series on more than 18,500 screens in over 1,650 theatres, with each preview closing on a QR code that sends the audience to the app.
Regulation tracker
MedienInvestVG (federal investment obligation for audiovisual services), draft
- 16 June 2026The Commission asks for supplementary information. Germany answers on 30 June 2026.
EU Digital Fairness Act (proposed)
- 20 June 2026Version date of the European Parliament Legislative Train file recording the act as announced, with an indicative date in the fourth quarter of 2026 and a scope of dark patterns, influencer marketing, addictive design…