This Week in Vertical Issue 2026-w15
This Week in Vertical — 6–12 April 2026
1 report on the vertical-drama business dated 6–12 April 2026, each labelled with the basis it rests on and linked to its sources.
The lead
- COL Group executive puts microdrama marketing above $1m against $150k-250k production
In a trade interview, Timothy Oh set out the company's cost structure: series cost $150,000 to $250,000 to produce, marketing can exceed $1m, and roughly 400 marketing experiments run each month.