HBO Max 'Shorts' (Warner Bros. Discovery)
Key facts
- Operator / parent
- Warner Bros. Discovery
- Origin
- United States
- Headquarters
- New York / Burbank, USA
- Launched
- 28 July 2026 (test)
- Category
- Established media and tech
Warner Bros. Discovery began testing a vertical feed, Shorts, inside HBO Max on 28 July 2026 for selected US iOS users, with more devices and markets promised. It is a discovery feed rather than microdrama: trailers, clips and bonus content cut from the existing HBO Max library and reformatted to 9:16, selected with AI and curated by hand. It carries no coins and no per-episode paywall, and works indirectly by driving long-form viewing. It is the fourth Western incumbent vertical feed, after Netflix's 'Clips', Disney+'s 'Verts' and Peacock.
Profile
- Markets
- United States; selected iOS users, with more devices and markets promised
- Content
- Discovery feed of trailers, clips and bonus content cut from the HBO Max library and reformatted to 9:16; AI scene selection, human-curated. Not microdrama.
- Genres
- Repurposed catalogue clips
- Monetisation
- Indirect: drives long-form consumption; no coins and no per-episode paywall
- Backers
- Warner Bros. Discovery
People
- David Zaslav — President and CEO, Warner Bros. Discovery
- JB Perrette — CEO and President, Global Streaming & Games; owns the HBO Max product