Nippon TV — Viral Pocket
Key facts
- Operator / parent
- Nippon Television Network Corporation
- Origin
- Japan
- Headquarters
- Tokyo, Japan
- Launched
- 17 February 2026
- Category
- Established media and tech
Nippon TV launched an in-house vertical and microdrama division, Viral Pocket, on 17 February 2026. It works in three areas: original IP development, end-to-end vertical production, and KPI-driven marketing support for brands and agencies. It builds on the broadcaster's short-form drama 'We Are Coy Every Day', which has drawn more than 2.6bn organic views since its debut in March 2023. Nippon TV is a commercial broadcaster, not a public-service one.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Organic views, 'We Are Coy Every Day' | more than 2.6bn since March 2023 | company | Company disclosure |
Profile
- Markets
- Japan; global organic reach through short-form platforms
- Content
- In-house vertical and microdrama division covering original IP, end-to-end production and marketing support.
- Genres
- Short-form drama, branded vertical content
- Monetisation
- Division launch; commercial model not disclosed
- Backers
- Nippon Television Network Corporation