Prime Video Clips
Key facts
- Operator / parent
- Amazon (AMZN)
- Origin
- United States
- Headquarters
- Seattle, United States
- Launched
- 8 May 2026
- Category
- Established media and tech
Clips is Amazon's vertical discovery feed inside Prime Video, launched on 8 May 2026 in the United States. It carries repurposed catalogue clips, starting with NBA material, rather than microdrama, and monetises indirectly.
Profile
- Markets
- United States.
- Content
- A discovery feed of repurposed catalogue clips, not microdrama.
- Genres
- Repurposed catalogue clips, beginning with the NBA.
- Monetisation
- Indirect.
People
- Andy Jassy — President and CEO, Amazon
- Mike Hopkins — SVP, Prime Video and Amazon MGM Studios
- Jay Marine — Leads Prime Video US