Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Established media and tech

Virgin Media Television

Key facts

Operator / parent
Virgin Media Ireland
Origin
Ireland
Headquarters
Dublin, Ireland
Launched
Vertical drama from 2026
Category
Established media and tech

Virgin Media Television is Ireland's commercial broadcaster. It announced its first vertical drama, Zero Focals Given, in its autumn schedule launch on 18 August 2026. The series is produced by Vico Films for the broadcaster's Virgin Media Discovers strand, funded by Fis Eireann / Screen Ireland, and shot in a 9:16 frame. It is an Irish-language school comedy extending Trasna na Line, a Virgin Media Discovers short that won at the Dublin International Film Festival. Niamh Bryson directs and co-wrote with Heather O'Sullivan, who also stars. The broadcaster has published no start date, episode count, running time or distribution platform.

Reported figures

MetricFigureBasisSource
Vertical commissionsone — Zero Focals GivenreportedAdWorld, 18 August 2026
Episode count, running time, launch date, platformnot disclosedno basis given—
Audiencenot disclosedno basis given—

Profile

Markets
Ireland.
Content
One commissioned Irish-language vertical drama. Format details beyond the 9:16 frame are not disclosed.
Genres
Comedy, youth and school drama.
Monetisation
None disclosed. Broadcaster-funded with public production funding; no coin layer or in-app purchase mechanism announced.
Profitability
Not disclosed at title level.
Backers
Fis Eireann / Screen Ireland provided production funding.

People

  • Niamh Bryson, director and co-writer
  • Heather O'Sullivan, co-writer and lead
  • Anthony Nilan, programme director.

Sources

Correction

: The profile called Zero Focals Given the second commission of original vertical fiction by a European broadcaster and the first by a commercial one. Radio Bremen and Saarländischer Rundfunk had already released Between the Beats in June 2026, and the ranking has been removed.