YouTube
Key facts
- Operator / parent
- Alphabet (GOOGL)
- Origin
- United States
- Headquarters
- San Bruno, United States
- Category
- Established media and tech
YouTube is distribution infrastructure for the category rather than a first-party microdrama producer. Operators use the Shorts surface and the YouTube Partner Programme's advertising revenue share to reach audiences worldwide. Fox committed more than 200 titles to Holywater's My Drama; that deal is with My Drama rather than specific to YouTube.
Profile
- Markets
- Global.
- Content
- Distribution rails rather than first-party microdrama: the Shorts surface and its monetization.
- Monetisation
- YouTube Partner Programme advertising revenue share.