Holywater (My Drama)
Key facts
- Operator / parent
- Holywater Tech (independent), founded 2020
- Origin
- Ukraine
- Headquarters
- Kyiv, Ukraine, with operations in the United States and Lisbon
- Launched
- My Drama 2024; My Muse 2025
- Category
- App · Other origin
Holywater is a Ukrainian studio and app company whose main vertical-drama product is My Drama, alongside the AI-native My Muse and three other apps. It combines AI production with real actors and feeds its own e-book IP into video, selling mainly by subscription in the United States, Europe and Latin America. It raised a $22m Series A in January 2026, and Fox took an equity stake in October 2025. Revenue figures from the company and from third parties conflict and have not been reconciled.
Holywater (My Drama) revenue and key figures
Reported revenue: about $70m as of June 2025 (company, Holywater)
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Annual recurring revenue | about $70m as of June 2025 | company | Holywater |
| Annual recurring revenue | about $100m for 2024; this conflicts with the June 2025 figure and the two have not been reconciled | company | Holywater |
| Revenue | about $150m for 2025; the same figure is also cited as company-claimed | estimate | third-party estimate |
| Downloads | more than 100m cumulative installs | no basis given | — |
| Monthly active users | My Drama 6.8m in June 2025, against 20m reported in March 2025; the two are not reconciled | no basis given | — |
| Funding | $22m Series A in January 2026. | no basis given | — |
Profile
- Markets
- United States, Europe, Latin America.
- Content
- AI-first production alongside real actors. Five apps, including My Drama in live action and My Muse in AI, plus an in-house e-book IP funnel.
- Genres
- In a My Drama viewer survey of May 2026, romance drew 74% (76% of women, 54% of men), drama 65% and comedy 54%. Science fiction and fantasy, at 30%, was the largest under-served category in the survey and skewed 14.6 percentage points male.
- Monetisation
- Subscription, about 70% of revenue, plus advertising and in-app purchases.
- Profitability
- Not disclosed.
- Backers
- Horizon Capital, Endeavor Catalyst, Wheelhouse; Fox took an equity stake in October 2025.
People
- Bogdan Nesvit — Co-founder and Co-CEO
- Anatolii Kasianov — Co-founder and Co-CEO/CTO
Sources
Corrections
: The profile called Holywater's $22m Series A of January 2026 the largest disclosed raise by an operator outside China. Larger rounds include Vigloo's $86m–89m, Kuku TV's $85m and Pocket FM's $103m.
: The profile carried an estimated post-money valuation of about $200m–250m for the January 2026 Series A. No source for the estimate is named, and it has been removed.