Shortical
Key facts
- Operator / parent
- Independent
- Origin
- Israel
- Headquarters
- Tel Aviv, Israel
- Launched
- 2025
- Category
- App · Other origin
Shortical is a Tel Aviv microdrama app launched in 2025 that builds scripted vertical drama on an AI-first cost base. It reports reaching the top ten grossing apps in its US category within a year, and says more than 20m episodes are viewed a month, around 250k hours. Its first fully AI-generated original, 'Bound by Fire', came in May 2026. Sensor Tower data reported by C21Media put it at number 39 by US category downloads in the second half of 2025 and number 24 in the first half of 2026. On 1 July 2026 it announced $100m in user-acquisition financing from PvX Partners of Singapore, a non-equity credit facility with repayments tied to cohort performance.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| US category download rank | #39 (H2 2025) to #24 (H1 2026) | estimate | Sensor Tower, via C21Media |
| Episodes viewed per month | more than 20m (around 250k hours) | company | Company disclosure |
Profile
- Markets
- United States (primary); global mobile
- Content
- Data-driven, AI-first scripted microdrama; first fully AI-generated original 'Bound by Fire' (May 2026).
- Genres
- AI-produced vertical serials
- Monetisation
- Coin and episode-unlock, the category standard, on an AI-first cost base
- Backers
- PvX Partners (user-acquisition financing, not equity)
People
- Joe Wadakethalakal — CEO, PvX Partners; financier