Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

App · Other origin

STAGE Shorts

Key facts

Operator / parent
STAGE, founded by former WittyFeed executives
Origin
India
Headquarters
Gurugram, India
Launched
about 2019; short-form added later
Category
App · Other origin

STAGE is an Indian streaming service built on local dialects, which added short-form originals to its subscription offering. It reports annual recurring revenue of ₹180 crore, about $21m, with revenue up 289% in 2024, and counts 4.4m paying users against more than 20m installs. It raised a $12.5m Series B in March 2025 from Goodwater and Blume. Its niche is hyperlocal dialect content rather than the translated global catalogues most operators run.

STAGE Shorts revenue and key figures

Reported revenue: ₹180 crore (about $21m); revenue up 289% in 2024 (company, STAGE)

MetricFigureBasisSource
Annual recurring revenue₹180 crore (about $21m); revenue up 289% in 2024companySTAGE
Users4.4m paying; more than 20m installsno basis given—
Funding$12.5m Series B in March 2025no basis given—

Profile

Markets
India, hyperlocal.
Content
Originals in local dialects.
Monetisation
Subscription.
Profitability
Not disclosed.
Backers
Goodwater, Blume.