Story TV (Eloelo)
Key facts
- Operator / parent
- Eloelo (Good Game Software), founded by former Flipkart executives
- Origin
- India
- Headquarters
- Bengaluru, India
- Launched
- app about July 2025
- Category
- App · Other origin
Story TV is the microdrama app of Eloelo, the Bengaluru live-social company. It carries more than 1,000 titles and monetises through micropayments and gifting rather than advertising. The company says AI cuts production costs by about 75% and that gross margin exceeds 90%. Group revenue was ₹69.5 crore, about $8m, in FY2025, and the group has been profitable since October 2025.
Story TV (Eloelo) revenue and key figures
Reported revenue: group revenue ₹69.5 crore (about $8m) in FY2025 (official, company filing)
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | group revenue ₹69.5 crore (about $8m) in FY2025 | official | company filing |
| Users | more than 50m across the group | no basis given | — |
| Funding | about $50m raised in total; targeting a further round of $50m or more | no basis given | — |
Profile
- Markets
- India.
- Content
- More than 1,000 titles. The company says AI cuts production costs by about 75% and that gross margin exceeds 90%.
- Monetisation
- Micropayments and gifting; no advertising.
- Profitability
- Profitable since October 2025.
- Backers
- WaterBridge, Lumikai, Kalaari; Balaji Telefilms.