DramaBox
Key facts
- Operator / parent
- StoryMatrix (Singapore), owned by Beijing Dianzhong (点众), private. No separate chief executive has been named for the Singapore arm.
- Origin
- China
- Headquarters
- Singapore
- Launched
- April 2023
- Category
- App · Global (China-origin)
DramaBox is a vertical-drama app run from Singapore by StoryMatrix, a subsidiary of the Beijing developer Dianzhong. It sells coins, a weekly subscription and advertising across 175 territories by its own count (more than 200 in other accounts), with about half of its revenue from the United States. Sensor Tower puts FY2025 revenue at about $530m, second in the field. Whether the business makes money is contested: press accounts describe it as profitable, while the chairman has put the segment's net margin below 1%.
DramaBox revenue and key figures
Reported revenue: about $323m in FY2024, with about $10m of profit; the figure is contested (estimate, Media Partners Asia)
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | about $323m in FY2024, with about $10m of profit; the figure is contested | estimate | Media Partners Asia |
| Revenue | about $530m in FY2025 | estimate | Sensor Tower |
| Downloads | 465m+ cumulative since the 2023 launch, across 175 territories, 16 languages and 6,000+ titles | company | DramaBox via PRODU, unaudited |
| Downloads | 100m+ on Google Play (August 2025) | estimate | third-party estimate |
| Monthly active users | 4.5m-50m; the reported range is contradictory and unresolved | no basis given | — |
| Funding | Reported on 8-9 January 2026 to be seeking up to $100m. No completed round has been confirmed, and accounts of a closed $100m raise at about a $500m valuation trace back to an aggregator page and remain unverified. | reported | Business Insider |
Profile
- Markets
- 175 territories by the company's own count (June 2026); more than 200 in other accounts. The United States accounts for about 50% of revenue, with growth in South-East Asia.
- Content
- About 95% licensed and translated, moving towards originals. In June 2026 head of communications M. Kartaszewicz described the Latin American approach to PRODU as "reskinning": adapting scripts already proven in other markets, casting local talent and originating later. The company says it will produce more than 20 locally adapted Latin American titles through 2026 but has named 11, five Brazilian, three Colombian and three Mexican. The first were His Love Was a Lie (Colombia, 30 June) and Attention, I'm the Boss! (Mexico, 9 July). Titles run 70-80 episodes of about 90 seconds.
- Genres
- Romance, CEO (霸总), revenge (战神).
- Monetisation
- Coins and in-app purchases, a subscription at about $20 a week, and advertising.
- Profitability
- Contested. Press reports describe the business as profitable; the chairman has put the segment's net margin below 1%.
- Backers
- Selected for the Disney Accelerator 2025 cohort, announced 28 July 2025, which carried undisclosed investment capital and mentorship. No equity stake or valuation has been disclosed.
People
- Chen Ruiqing (陈瑞卿) — Founder and CEO, Beijing Dianzhong (点众), the developer