ShortMax
Key facts
- Operator / parent
- Jiuzhou Culture (九州文化), Jiaxing; private. Store developer of record: SHORTTV/SHORTMAX Limited, package live.shorttv.apps.
- Origin
- China
- Headquarters
- Jiaxing, Zhejiang, China
- Launched
- September 2023
- Category
- App · Global (China-origin)
ShortMax, listed in app stores as ShortTV, is a vertical-drama app operated by the private Chinese producer Jiuzhou Culture. It runs in more than 240 markets on a mix of coins, in-app purchases and advertising, and ranks among the top three apps in the category by in-app purchase revenue. Its founder has described the business as continuously losing money, and Jiuzhou does not disclose group financials. Press reports in May 2025 referred to a corruption case involving the company.
ShortMax revenue and key figures
Reported revenue: about $82.9m in FY2024, third in the category (estimate, Sensor Tower)
| Metric | Figure | Basis | Source |
|---|---|---|---|
| In-app purchase revenue | about $82.9m in FY2024, third in the category | estimate | Sensor Tower |
| Revenue | about $7.2m a month (May 2025) | estimate | third-party estimate |
| Downloads | about 110-120m cumulative including 99TV; first by downloads in some months | no basis given | — |
| Monthly active users | peak above 30m | company | ShortMax |
| Daily active users | about 5.5-6m | company | ShortMax |
| Funding | Angel investment from Chen Danian; the amount is not disclosed. | no basis given | — |
Profile
- Markets
- More than 240 markets, led by the United States and South-East Asia.
- Content
- Hybrid: about 80% dubbed and 20% original. The company claims about 95% AI capacity.
- Genres
- Alpha and CEO romance, werewolf, revenge.
- Monetisation
- Coins and in-app purchases plus advertising, combining in-app advertising and in-app purchase revenue.
- Profitability
- Not profitable. The founder has described the business as continuously losing money.
People
- Wang Jiacheng (汪家城) — Founder and Chairman, Jiaxing Jiuzhou Culture Media (九州文化), established 2021