Microhouse Films launches 7 July with Lifetime's first microdrama
The Taye Diggs-linked app opens with Tides of Temptation and six titles, with five further Lifetime projects planned. Media Partners Asia put DramaBox and ReelShort's combined annualised revenue at about $1.5bn.
What this basis means: Disclosed by the company about itself, and not independently confirmed.
Microhouse Films, the app associated with the actor Taye Diggs, launches on 7 July 2026 with Tides of Temptation, the first microdrama from A+E's Lifetime, plus six further titles. Five more Lifetime projects are planned. It is the first US cable brand to enter the format through a celebrity-led app.
Separately, Media Partners Asia put DramaBox and ReelShort's combined annualised revenue at about $1.5bn, speaking at the APOS conference.
Other new services include Chera TV, which sells titles at fixed prices rather than in coins, and Grupo Abril's Pop! Pop! Pop! in Brazil.
Companies Microhouse Films, Lifetime, A+E, DramaBox, ReelShort, Chera TV, Grupo Abril
Sources
- Remarks at APOS on combined annualised revenue Media Partners Asia
- Microhouse Films launch slate Company announcements
Correction
: The estimate of about $1.5bn in combined annualised revenue for DramaBox and ReelShort, given at the APOS conference, was attributed to the Motion Picture Association. It is Media Partners Asia's estimate.