Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

App · Other origin

TADKA

Key facts

Operator / parent
JioHotstar, owned by Reliance and Disney
Origin
India
Headquarters
Mumbai, India
Launched
3 April 2026
Category
App · Other origin

TADKA is the vertical-drama service of JioHotstar, the Indian streaming platform owned by Reliance and Disney. It carries more than 100 titles in episodes of 30 to 60 seconds, free and advertising-supported, in India. The company said it reached more than 100m users in about two months. It does not disclose revenue.

Reported figures

MetricFigureBasisSource
Usersmore than 100m in about two monthscompanyJioHotstar
RevenueNot disclosed.no basis given—

Profile

Markets
India.
Content
Vertical episodes of 30-60 seconds; more than 100 titles.
Monetisation
Free, advertising-supported.
Backers
Reliance, Disney.