Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

App · Other origin

Sweetz

Key facts

Operator / parent
Nation and Kovalee
Origin
France
Headquarters
France
Launched
Listed on the App Store from 14 April 2026. Announced as moving out of beta to a full iOS release on 3 September 2026.
Category
App · Other origin

Sweetz is a French microdrama application published jointly by Nation, a French studio working with AI production tools, and Kovalee, a Paris-based mobile app publisher. It is listed on the French App Store as Sweetz - Short Drama Francais and in the German and United States stores as Sweetz - Original Drama Shorts, carrying short vertical episodes across romance, thriller, reality and dating. The App Store gives an original release date of 14 April 2026 and a most recent version, 1.1.5, dated 31 August 2026; the companies announced a move out of beta to a full iOS release on 3 September 2026. The app monetises through flat subscription passes rather than per-episode coin purchases. The French listing carries 14 ratings. The developer account publishes 20 titles, 16 under Kovalee bundle identifiers, the other 19 being consumer wellness, habit and utility subscription apps; Sweetz is the account's first entertainment title. The launch was accompanied by a seed round of more than 1m euros ($1.1m), raised from established media and audiovisual companies rather than financial investors; M6 Group, the French commercial broadcaster, was named among the backers. No lead investor was disclosed, and the companies did not state whether any part of the round was non-dilutive. No download or subscriber figure has been disclosed. The app was not present in Insightrackr's top fifteen overseas short-drama apps by downloads or by revenue for August 2026.

Reported figures

MetricFigureBasisSource
Seed roundmore than 1m euros ($1.1m)companyC21Media, 4 September 2026
Weekly subscription4.99 euros / 6.99 euroscompanyApple App Store, 5 September 2026
Yearly subscription39.99 euros / 49.99 euros; 59.99 euros with seven-day trialcompanyApple App Store, 5 September 2026
App Store ratings14 in FrancecompanyApple App Store, 5 September 2026

Profile

Markets
France, Germany and the United States. iOS.
Content
Short vertical episodes in French.
Genres
Romance, thriller, reality and dating.
Monetisation
Free download with in-app purchases. Weekly passes at 4.99 euros and 6.99 euros; yearly passes at 39.99 euros and 49.99 euros; a yearly tier with a seven-day trial at 59.99 euros. No coin or episode-unlock tier appears in the App Store listing, although Apple truncates long in-app purchase lists. Duplicate tier names at different prices indicate price testing.

Sources