SoonShot
Key facts
- Operator / parent
- Operated by ADG Company (South Korea), per a Money Today interview of 26 September 2026; co-founded by the comedian Lee Kyung-kyu
- Origin
- South Korea
- Headquarters
- South Korea
- Launched
- Not disclosed
- Category
- App · Other origin
SoonShot is a South Korean short-form K-drama app, operated by ADG Company and co-founded by the comedian Lee Kyung-kyu. On 15 September 2026 Singapore's Mediacorp announced that it would develop four microdramas with SoonShot and Studio S, the drama production and distribution arm of the broadcaster SBS, featuring actors from Singapore and South Korea. The first is a short-form adaptation of the 2018 Korean romantic comedy Still 17, targeted for release by the end of 2026. In an interview published by Money Today on 26 September 2026, the company said cumulative users had reached 1.15 million and that the United States accounts for 60% of revenue; Money Today reported a pre-Series A round of about KRW 3bn, with no investors named.
SoonShot revenue and key figures
Reported revenue: 60% (company, Money Today, 26 September 2026)
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Cumulative users | 1.15 million, up from 150,000 at the end of 2025 | company | Money Today, 26 September 2026 |
| Revenue from the United States | 60% | company | Money Today, 26 September 2026 |
| Funding | pre-Series A of about KRW 3bn; investors not named | reported | Money Today, 26 September 2026 |
Profile
- Markets
- Overseas markets, led by the United States at 60% of revenue; the company says it runs no domestic Korean service. Expansion through Brazil, Indonesia, the Philippines and Mexico.
- Content
- Short-form K-drama. Announced co-development: four Singapore-Korea microdramas with Mediacorp and Studio S, beginning with a short-form Still 17.
- Genres
- Romantic comedy (first announced title)
- Monetisation
- Subscriptions at $9.90 a month or $39 a year; more than half of active paying users are on annual plans, per the company.
People
- Lee Kyung-kyu, co-founder
Sources
Update
: The profile said SoonShot's ownership was not otherwise disclosed and that it had published no user, revenue or funding figures. In an interview published by Money Today on 26 September 2026, ADG Company of South Korea was named as its operator and the company gave user, revenue-share and subscription figures; the profile now carries them.