SoonShot discloses user and subscription metrics, and a reported pre-Series A
The Korean microdrama app said cumulative users reached 1.15 million and that the US accounts for 60% of revenue. Money Today reported a pre-Series A of about KRW 3bn; investors were not named.
What this basis means: Disclosed by the company about itself, and not independently confirmed.
SoonShot, the K-romance microdrama app operated by Korea's ADG Company, disclosed operating figures in an interview with co-founder Lee Kyung-kyu published by Money Today on 26 September 2026.
The company said it does not operate a domestic Korean service and targets overseas markets, with the US accounting for 60% of revenue and expansion through Brazil, Indonesia, the Philippines and Mexico into Spanish-speaking markets. Cumulative users rose from 150,000 at the end of 2025 to 1.15 million in about eight months, according to the company.
SoonShot sells subscriptions at $9.90 a month or $39 a year, and said more than half of active paying users are on annual plans. It put monthly subscription retention at about 70% for three consecutive months, above 80% in the US, and average time spent at 26 minutes per user. It gave customer-acquisition payback periods of 1.8 months in Brazil, 2.2 in the Philippines and 2.3 in the US.
Money Today reported that the company recently completed a pre-Series A round of about KRW 3bn. No investors or closing date were disclosed.
Companies SoonShot, ADG Company
Sources
- "도파민 막장 버려야 산다"…이경규가 밝힌 K-숏폼 글로벌 전략 (opens in a new tab) Money Today (머니투데이)