Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Americas

Fox Entertainment takes first look on Hartbeat vertical series

Fox Entertainment Studios will have a first look at adapting Hartbeat's vertical series for film and TV, and Fox Entertainment Global will sell them worldwide. The slate of 25 titles runs on My Drama.

What this basis means: Disclosed by the company about itself, and not independently confirmed.

Fox Entertainment signed a deal with Hartbeat, the media company founded by Kevin Hart, covering its vertical drama output, Deadline reported on 13 October 2026, during MIPCOM in Cannes.

Fox Entertainment Studios gets a first look at adapting Hartbeat vertical series into film and television. Fox Entertainment Global will distribute the series worldwide after their first run.

The slate comprises 25 live-action titles under Hartbeat's Codeblack, Essence and Revolt brands, hosted on Holywater's My Drama app. Codeblack becomes the first dedicated branded channel on My Drama. The brands claim a combined social following of more than 20 million. Financial terms were not disclosed.

Hartbeat announced a separate partnership with aTwist in September, which Deadline describes as the exclusive home of Hartbeat microdramas.

Companies Fox Entertainment, Hartbeat, My Drama, Holywater

Sources