Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Europe

Channel 4 commissions its first microdrama, a branded series for social platforms

The Guest List, a five-part microdrama made with Sol de Janeiro, premieres on 24 October on Channel 4's Meta, TikTok and YouTube channels.

What this basis means: Disclosed by the company about itself, and not independently confirmed.

Channel 4 announced its first microdrama, The Guest List, Deadline reported on 13 October 2026. The five-part series is branded with the beauty company Sol de Janeiro, produced by curly media and brokered by the media agency Zenith UK.

It premieres on 24 October on Channel 4's channels on Meta platforms, TikTok and YouTube, rather than on its own streaming service.

Deadline noted that older Channel 4 programmes have already been repurposed in vertical form for RoseBerry Media's Epis app.

Companies Channel 4, Sol de Janeiro

Sources