Omdia finds men account for 54% of UK microdrama users
Omdia's consumer research puts men at 54% of UK microdrama users, against an even split in the US and a female majority in Spain and Brazil.
What this basis means: Third-party research vendor estimate. The vendor is named wherever the source identifies it.
Research firm Omdia reported on 13 October 2026 that men make up 54% of microdrama users in the UK and women 46%, based on its consumer research conducted in April 2026.
Omdia gave the split as 50/50 in the US, 47% men and 53% women in Spain, and 29% men and 71% women in Brazil. Across all markets surveyed, men accounted for 47% of users.
The release did not state the sample size, the exact fieldwork dates or the full list of markets surveyed.