Dentsu survey: 8% of French respondents watch microdramas
Dentsu's Entertainment Spotlight 2026, released ahead of Mipcom, found that one in five consumers across 12 markets watch microdramas. Satellifacts reported the French share at 8%.
What this basis means: Third-party research vendor estimate. The vendor is named wherever the source identifies it.
Dentsu's annual Entertainment Spotlight study, released on 8 October 2026 ahead of Mipcom Cannes, reports that one in five consumers now watch microdramas. Dentsu's summary page gives a sample of 8,400 consumers across 12 markets, which it does not name, and says 50% of microdrama viewers would research a brand featured in a title.
Satellifacts reported on 9 October 2026 that 8% of French respondents watch microdramas, with 5% saying they watch often and 3% regularly. The trade outlet also said China is the territory where the format is most popular.
The French and 12-market figures come from different bases and are not directly comparable.
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