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The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

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MIPCOM 2026 adds vertical summit and a pre-opening keynote from Dhar Mann

The Cannes market's conference programme includes a closed-door vertical leaders' summit with ten named companies, and its first pre-opening keynote goes to Dhar Mann Studios.

reportedGlobal

What this basis means: Reported by a named news outlet, and traceable to neither a filing, a research vendor, nor the company itself.

RX France set out conference programming for MIPCOM 2026 at the Palais des Festivals in Cannes, with vertical series among its stated themes alongside branded content and generative AI.

The programme includes a Global Microdrama and Vertical Leaders' Summit, described as invitation-only and closed-door. Named participants include Scott Brown of Second Rodeo, Cassandra Yang of RisingJoy, Anatolii Kasianov of Holywater, Timothy Oh of COL Group, Stephen Liu of NetShort, Lior Friedman of RoseBerry, Angela Colla of Globo, Dawn Yang of TikTok, Tomas Escobar of SHORTA and Lukasz Wisocki of MediaSpurs. Speed-matchmaking has been extended to vertical series.

Separately, the market's first pre-opening keynote, on Sunday 11 October, is to be given by Dhar Mann and Sean Atkins, chief executive of Dhar Mann Studios. The studio says it has 170m followers and content registering 300m views a week, and operates a 125,000 sq ft studio in Burbank; those are company figures. Deadline reported that the studio has a Disney original programming deal and a distribution deal with Fox Entertainment for vertical video titles.

Companies Dhar Mann Studios, NetShort, Holywater, COL Group, TikTok

Sources