PineDrama
Key facts
- Operator / parent
- TikTok / ByteDance
- Origin
- China
- Headquarters
- Beijing; Singapore
- Launched
- January 2026
- Category
- Established media and tech
PineDrama is TikTok's microdrama app, soft-launched in January 2026 in the United States and Brazil. Its catalogue is licensed and aggregated from ShortMax, Dreame and Stardust in one-minute episodes. It opened free and ad-free and has since begun testing advertising and coins. Sensor Tower figures reported in September 2026 put cumulative downloads above 100m, with about 7m daily active users, and Indonesia and Brazil accounting for 82% of downloads; third-party estimates had put downloads at about 17.6-17.8m around the first quarter of 2026.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Downloads | more than 100m cumulative by September 2026, with about 7m daily active users; about 17.6-17.8m around Q1 2026 | estimate | Sensor Tower |
Profile
- Markets
- Launched in the United States and Brazil; Indonesia and Brazil accounted for 82% of cumulative downloads by September 2026, per Sensor Tower.
- Content
- A microdrama app.
- Genres
- Licensed and aggregated from ShortMax, Dreame and Stardust; one-minute episodes.
- Monetisation
- Free and ad-free at launch, now testing advertising and coins.
People
- Shou Zi Chew — CEO, TikTok
- Liang Rubo (梁汝波) — CEO, ByteDance
- Zhang Yiming (张一鸣) — Founder, ByteDance
Sources
Update
: The profile gave PineDrama's downloads as about 17.6m to 17.8m, a figure from around the first quarter of 2026. Sensor Tower figures reported in September 2026 put cumulative downloads above 100m.