Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Production / IP

Maiya (麦芽)

Key facts

Operator / parent
Private
Origin
China
Headquarters
Chongqing
Category
Production / IP

Maiya is a Chongqing MCN and producer behind the app NetShort, known in China for female-skewed titles and styled the king of the female-audience segment (女频之王). It is regarded as a top-tier producer. A unicorn-list entry gives revenue of CNY 3.595bn and a valuation of CNY 9.8bn, but those figures are company-sourced and could not be confirmed.

Maiya (麦芽) revenue and key figures

Reported revenue: A unicorn-list entry gives revenue of CNY 3.595bn and a valuation of CNY 9.8bn. The figures are company-sourced and could not be confirmed. (company, unicorn-list entry; unconfirmed)

MetricFigureBasisSource
RevenueA unicorn-list entry gives revenue of CNY 3.595bn and a valuation of CNY 9.8bn. The figures are company-sourced and could not be confirmed.companyunicorn-list entry; unconfirmed

Profile

Content
MCN and producer behind NetShort; known for female-skewed titles (女频之王).