Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Production / IP

New Short Media

Key facts

Operator / parent
Built alongside the 5X Media banner
Origin
United States
Headquarters
USA
Launched
Studio launch announced 22 July 2026
Category
Production / IP

New Short Media is a premium micro-series studio launched on 22 July 2026 and devoted entirely to vertical storytelling. Its founders say they will bring brand-name content creators, actors and creative talent to vertical with premium micro-series. Development is overseen by the director Gev Miron and the writer-producer Russell Rothberg. It is backed by an undisclosed consortium of investors.

Profile

Markets
United States and global
Content
Premium scripted vertical micro-series.
Genres
Premium scripted vertical micro-series
Monetisation
Studio model; downstream platform and licensing
Backers
A consortium of investors, undisclosed

People

  • Alon Shtruzman — Founder; credits include 'La Brea' and 'Our Boys'
  • Scott Einbinder — Founder; credits include 'Killer Joe' and 'The Hitman's Bodyguard'
  • Gev Miron — Development; director
  • Russell Rothberg — Development; writer-producer

Sources