Microdrama data by country: users and revenue share
Country and regional figures from different vendors on different measures. Monthly active users, revenue share, revenue per download and time in app are not comparable with one another.
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| Country / region | Metric | Figure | Period | Vendor | Basis |
|---|---|---|---|---|---|
| United States | MAU | 66M | 2025 | Omdia | estimate |
| United Kingdom | MAU | 8.2M (Europe #1) | 2025 | Omdia | estimate |
| Germany | MAU | 4.4M (Europe #2); #5 revenue market; +210% dl YoY | 2025 | Omdia / Sensor Tower | estimate |
| Brazil | MAU | 24M (LatAm #1) | 2025 | Omdia | estimate |
| Mexico | MAU | 20M (LatAm #2) | 2025 | Omdia | estimate |
| US | Revenue share | 49% of global app IAP (~$350M) | Q1 2025 | Sensor Tower | estimate |
| Japan | Revenue | 7% of global; ~$32.2M (#2 country) | Q1 2025 | Sensor Tower / DataEye | estimate |
| Europe | Revenue / viewing | ~10% of global IAP (Q1'25); ~4% of viewing time (Q4'25) | 2025 | Sensor Tower | estimate |
| SEA | Revenue | 5% of global (~$30.6M, #3 region) | Q1 2025 | Sensor Tower | estimate |
| LatAm | Revenue / DLs | 11% of revenue but 27% of downloads | Q1 2025 | Sensor Tower | estimate |
| India | Downloads / RPD | 11% of global DLs (fastest); RPD ~$0.031 | 2025–26 | Sensor Tower / Real Reel | estimate |
| US | RPD | $4.70 (2023–24 high-water; now ARPDAU collapsed <$0.50) | Aug'23–Jun'24 | Diandian / Naavik | estimate |
| Europe | RPD | $2.30 (above the global average) | Aug'23–Jun'24 | Diandian | estimate |
| SEA | RPD | $0.70 | Aug'23–Jun'24 | Diandian | estimate |
| US (engagement) | Time/day | ReelShort 35.7 min > Netflix 24.8 / Prime 26.9 (US MAU ~1.1M vs Netflix ~12M on the same comparison; not reconciled with 50–55M global MAU estimates for ReelShort) | Q4 2025 | Omdia; also credited to Adjust × Sensor Tower | estimate |
| UK (engagement) | Time/day | FlickReels 22.39 min > Prime Video 21.47 | Q4 2025 | Omdia | estimate |
| Mexico (engagement) | Time/day | DramaBox 27.9 min > Prime 23.8 / Disney+ 22.5 | Q4 2025 | Omdia | estimate |
| Spain | Penetration | 38.3% of adults / 62% of 18–24 (OTT users) consume vertical fiction | May 2026 | GECA | estimate |
| Smaller European markets | Localization | DramaBox classifies them as 'Tier-2' for dubbing | Apr 2026 | Sukudo Studios | estimate |
| Europe | Revenue per MAU | $2.05 (full-year 2025); $0.24 (Q1 2026 alone) | 2025 to Q1 2026 | Adjust × Sensor Tower | estimate |
| Europe | Time-share of video-entertainment | ~4% (NA 5%, LatAm ~16%) | Q4 2025 | Adjust × Sensor Tower | estimate |
| Europe | Day-30 time-in-app | 32.24 min/user (NA 40.85; global 37.73) | Q1 2026 | Adjust × Sensor Tower | estimate |
| India | Microdrama market / users / ARPPU | rev >$300M (2025); ~100M MAU; ~17M paying; ~450M cumulative DLs; ARPPU ~$15 (vs ~$35 OTT); ~60 min/day | 2025 (re-cited 28 June 2026) | Lumikai (via Business Today) | estimate |
| China | Short-drama users (de-dup, all channels) | 851M | May 2026 | QuestMobile | estimate |
| China | Hongguo (红果短剧) MAU — free/IAA leader | 356M (+79.1% YoY) | May 2026 | QuestMobile | estimate |
Correction
: Europe revenue per user was shown as falling from $2.05 in 2025 to $0.24 in the first quarter of 2026, which compares a full year with a single quarter. The two figures are now shown separately.