Hongguo (红果短剧)
Key facts
- Operator / parent
- ByteDance (private)
- Origin
- China
- Headquarters
- Beijing
- Launched
- 2023
- Category
- Platform · China-domestic
Hongguo is ByteDance's free, advertising-funded duanju service and the largest microdrama platform in China by users. QuestMobile put its monthly active users at 356m in May 2026, up 79.1% year on year. Its free, ad-supported model leads the Chinese market, the world's largest for microdrama, by volume.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Monthly active users | 356m in May 2026, +79.1% year on year | estimate | QuestMobile, 28 July 2026 |
| Monthly active users | 304m in February 2026 | estimate | third-party estimate |
| Daily active users | more than 100m in January 2026 | estimate | third-party estimate |
| Time spent | Not established by a named source. | no basis given | — |
| Revenue | A third-party estimate that revenue could top CNY 15bn has been denied by ByteDance. | estimate | third-party estimate, denied by ByteDance |
Profile
- Content
- Free and advertising-supported, on in-app advertising.
Sources
Correction
: The profile gave viewing on Hongguo as about 125 minutes a day. No named source supports that figure, and it has been removed.