Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Platform · China-domestic

Maoyan duanju

Key facts

Operator / parent
Maoyan (HKEX 1896)
Origin
China
Headquarters
Beijing
Launched
June 2024
Category
Platform · China-domestic

Maoyan publishes a duanju heat ranking (短剧热度榜) rather than producing or distributing titles. It is a data provider to the category, not a producer, and books no duanju revenue. Its Maoyan Pro product reported more than 120m users over the Spring Festival period.

Reported figures

MetricFigureBasisSource
RevenueNo duanju revenue; immaterial. Maoyan is not a producer.no basis given—
Monthly active usersMaoyan Pro more than 120m during Spring Festivalno basis given—

Profile

Content
Data only: a duanju heat ranking (短剧热度榜).