Douyin duanju (辰星计划)
Key facts
- Operator / parent
- ByteDance / Douyin
- Origin
- China
- Headquarters
- Beijing
- Launched
- 2022
- Category
- Platform · China-domestic
Douyin runs its duanju business inside the main app under the Chenxing programme (辰星计划), combining user- and professionally-generated work with licensed titles on both in-app purchase and free models. Revenue is embedded in Douyin and not disclosed separately. ByteDance's free standalone app Hongguo is the companion service. The 星芒短剧 brand belongs to Kuaishou, not Douyin.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | Embedded in Douyin; not disclosed separately. | no basis given | — |
| Monthly active users | Douyin platform scale; not broken out. | no basis given | — |
Profile
- Content
- In-app; user- and professionally-generated work plus licensed titles, on in-app purchase and free models.