Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Platform · China-domestic

Mango TV Damang (大芒)

Key facts

Operator / parent
Mango Excellent Media (SZSE 300413), part of state-owned Hunan Broadcasting
Origin
China
Headquarters
Changsha
Launched
2019 (大芒计划)
Category
Platform · China-domestic

Damang is the short-drama arm of Mango TV, the streaming service of the state-backed Mango Excellent Media. It runs a VIP tier and a free app, paying members CNY 1-3 an hour plus a cash bonus. Output rose from 340 titles in FY2024 to 1,179 in the first half of 2025 and 5,137 in FY2025, a fourteen-fold increase. It is absent from the league table of titles earning CNY 1m or more in revenue share.

Mango TV Damang (大芒) revenue and key figures

Reported revenue: absent from the league table of titles earning CNY 1m or more

MetricFigureBasisSource
Output340 titles in FY2024, 1,179 in H1 2025 and 5,137 in FY2025, a fourteen-fold increaseofficialMango Excellent Media filings
Revenue shareabsent from the league table of titles earning CNY 1m or moreno basis given—
Monthly active usersplatform monthly active users 268mno basis given—

Profile

Content
VIP tier plus a free app; members paid CNY 1-3 an hour with a cash bonus.