Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Platform · China-domestic

Tencent Video 十分短剧

Key facts

Operator / parent
Tencent (HKEX 0700)
Origin
China
Headquarters
Shenzhen
Launched
2021
Category
Platform · China-domestic

Tencent Video runs a premium short-drama strand, 十分短剧, paying producers on a CPM revenue-share ladder while members pay CNY 1-2 an hour. It leads Chinese platforms on revenue share, taking the top 14 places year to date in 2025, and 《朱雀堂》 set a record at CNY 45m. Its focus is premium horizontal format (横屏). The platform reports about 114m video subscribers.

Tencent Video 十分短剧 revenue and key figures

Reported revenue: took the top 14 places year to date in 2025; 《朱雀堂》 set a record at CNY 45m (estimate, 云合)

MetricFigureBasisSource
Revenue sharetook the top 14 places year to date in 2025; 《朱雀堂》 set a record at CNY 45mestimate云合
Subscribersabout 114m video subscribers; platform monthly active users about 350mno basis given—

Profile

Content
Premium revenue share on a CPM ladder; members pay CNY 1-2 an hour.